My Current Obsession

Currently for my advanced Packaging and Product Design class, we are doing an alchohol project. I chose beer for my project and must design not only the brand, which I decided to make from scratch, but I then must print labels or onto actual bottles (3 different kinds of beer), and also make a gift that relates to either the New Years Holiday or beer drinking. Everything must be designed into a Holiday Package, celebrating the introduction of my new beer, from Husar Brewing Co.

I'm using my last name for the Brewing Company because I thought it would be pretty cool to see what I could come up with for my own family name. Since the name Husar is Czech, I decided to create a Czech style of logo and packaging.

The only problem for me in designing a Czech style is the fact that I am not very knowledgeable about the history of the country's designers or design. So in the past week I have become obsessed with researching its' history and trying to find out as much as possible about it so my logo and brand has a strong identity as being from the Czech Republic.

Check it out if you want to, this site contains some interviews with current Czech designers and also important imagery from each time period in the country's design history.